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Multinational esports organisation Gen.G has introduced a partnership with password supervisor 1Password.
As a part of the deal, each entities will launch ‘Quest for the Misplaced Console’, a sequence of seven web-based puzzles with the purpose of training followers on on-line safety.
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In keeping with the discharge, every escape-room-style puzzle will likely be tied to a Gen.G content material creator corresponding to PeterPark, BeccaTilts, Stanz and NickiTaylor. Taking part Gen.G creators will even be mailed a bodily puzzle to unravel alongside followers through stay streams.
Julien Benichou, Senior Director of Partnership Technique and Execution at Gen.G, commented: “It’s simple to neglect one thing as primary as ensuring your passwords are updated and safe. We’re hoping that by partnering with 1Password to create ‘Quest For The Misplaced Console’, we now have discovered a enjoyable and interesting solution to hold password safety prime of thoughts.”
Furthermore, followers taking part in ‘Quest for the Misplaced Console’ will likely be routinely entered into prize giveaways as they clear up every puzzle. Among the prime prizes embody two PS5 consoles, over seventy 1Password for Households memberships, over $1,200 (~£960) in Amazon Present Playing cards and unique merchandise.
Gen.G’s collaboration with 1Password comes on the heels of a two-year cope with sport developer Nimble Neuron. Each events will work collectively on a variety of activations to speed up the expansion of the developer’s Everlasting Return sport.
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Raj Sarkar, Chief Advertising and marketing Officer at 1Password, added: “We’re on a mission to carry human-centric safety to everybody and ship on the promise of creating safety as handy as doable – whether or not you’re at work or enjoying your favorite sport at house.
“Partnering with Gen.G on this sequence of on-line puzzles is a enjoyable and interactive reminder of how utilizing distinctive and complicated passwords in your varied accounts is a simple first step on the trail to a safer life on-line.”
Esports Insider says: Gen.G and 1Password have managed to create a enjoyable and interactive marketing campaign to remind their viewers of on-line safety. As individuals turned to esports and video games throughout the pandemic, the primary lockdown additionally noticed a rise in gaming-related net assaults. Hopefully, the dialog round on-line safety will additional progress with increasingly more organisations taking an energetic position in educating their audiences.
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